I worked closely with Denis Radenkovic of 38one to create the identity for Scrivner Creative. The idea was to create something that was strong, visually balanced and flexible. I wanted an identity that could look just as good in black and white, as it could in full color with extra graphic details.

Inspiration for the logo came from nature and Chinese culture. The eight petal design of the logomark was inspired by the beautiful Lotus flower. In Chinese culture, eight (the number of petals in the logo) is also considered a lucky number.

To further establish an identity rooted in nature, I also worked closely with Denis on an illustration for the project. The illustration (which can be prominently on their showreel design) later formed the basis for the additional graphic elements seen throughout the identity - the extra petals, the vine-like details on the letterhead and business cards, etc.

This was a great project to work on with Denis Radenkovic! And I'm very pleased with the results of all of our hard work.