Willing to Fail (WTF): How Failure Can Be Your Key to Success | Brian Scudamore, Author & Founder of 1-800-GOT-JUNK

Brian Scudamore is Founder and CEO of O2E Brands, which focuses on home services such as 1-800-GOT-JUNK? And Wow 1 Day Painting. In this episode, Brian and Daniel discuss creating a franchise and the power of a strong brand.
Last updated
December 5, 2022
Min Read
Brian Scudamore has authored two books: WTF?! (Willing to Fail): How Failure Can Be Your Key to Success and the forthcoming BYOB: Build Your Own Business, Be Your Own Boss.
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“A brand is a selection of promises that we make and keep.” – Brian Scudamore

Brian Scudamore is Founder and CEO of O2E Brands, which focuses on home services and is the umbrella company 1-800-GOT-JUNK?, Wow 1 Day Painting, and Shack Shine. Brian has made it his mission to help people become entrepreneurs through his franchises.

For more, explore the transcript of this episode.

Topics discussed with Brian Scudamore

  • 00:02:22 – How Brian’s grandparents influenced his path to entrepreneurship
  • 00:04:41 – The birth and growth of 1-800-GOT-JUNK
  • 00:09:35 – The power of a brand
  • 00:16:33 – Creating a franchise
  • 00:21:45 – Embracing competition
  • 00:026:00 – Bouncing back from struggles
  • 00:33:55 – Turning down a buyout offer
  • 00:39:24 –  Growth over time as an entrepreneur

Brian Scudamore Resources

Books Written by Brian Scudamore

Learn More About This Topic

The real origin of the franchise

This TED talk by Sir Harold Evans outlines the first franchises of beauty salons owned by women.

Franchise Resources

The International Franchise Association has put together a great list of resources, including best practices and slides from recent conventions.

Ideas About Brand

Here’s a great list of TED talks all about the power of branding.

The Ultimate Guide to Branding

Hubspot has compiled a great guide to all things branding.

Building Digitally Enabled Modern Brands with Dan Frommer of The New Consumer

Check out our interview with Dan Frommer about how brands can remain powerful by adapting to the modern consumer.

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