Playbook: Alexandra Zatarain – Co-Founder and VP of Brand and Marketing at Eight Sleep

Alexandra Zatarain is Co-Founder and VP of Brand and Marketing at Eight Sleep, a sleep fitness brand. In this episode, Alexandra and Daniel discuss the sleep routines, advice for founders, and recommended resources.
Last updated
March 18, 2022
Min Read
In addition to her work at Eight Sleep, Alexandra Zatarain is an angel investor and mentor for WE NYC.
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“I think that ultimately the definition [of success] for me is this idea that you know, and you feel, and you set for yourself a bar of what your potential is, and you will feel successful when you feel that you are utilizing your full potential and that you're utilizing it not just for yourself, but for the benefits of others, too.” – Alexandra Zatarain 

Alexandra Zatarain (@a_zatarain) is Co-Founder and VP of Brand and Marketing at Eight Sleep, a sleep fitness brand. In 2017, Alexandra was named by Forbes to the 30 Under 30 list of young professionals making an impact in the Consumer Technology industry. The same year, she was a speaker at the Forbes Under 30 Summit on the topic of longevity, sleep and technology. Prior to Eight Sleep, Alexandra applied her marketing experience at various startups, academic institutions, and Wall Street organizations. She was raised in Tijuana, Mexico and now lives in New York City. She holds a B.S. in Communication Science from Tecnologico de Monterrey.

For more, explore the transcript of this episode.

Topics discussed with Alexandra Zatarain

  • 00:01:07 - Alexandra's sleep routine
  • 00:05:55 - The highs and lows of working on a product for eight years
  • 00:08:13 - Advice for founders
  • 00:08:53 - Superpowers and struggles
  • 00:13:41 - Daily routines
  • 00:15:38 - How Alexandra's Mexican upbringing affects her life as a founder
  • 00:17:55 - Recommended books
  • 00:19:11 - Success and gratitude

Alexandra Zatarain Resources

Books Recommended by Alexandra Zatarain

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