#116 HVMN and Ketone-IQ: Next-Level Metabolic Health with Ketones for the U.S. Navy SEALs and The Rest of Us | Michael Brandt, Co-Founder & CEO

In Episode #116, we explore metabolic health with ketones. We’re joined by Michael Brandt, HVMN and Ketone-IQ’s Co-Founder and CEO. We cover the basics of ketones, iterating on product, and the company’s $6 million contract with Navy SEALs.
Last updated
July 18, 2022
5
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All of HVMN and Ketone IQ’s manufacturing facilities are in the U.S. and are FDA-compliant.
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About HVMN and Ketone IQ

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“Your human body is the most advanced piece of technology you'll ever own.” – Michael Brandt

Michael Brandt is Co-founder and CEO of HVMN and Ketone IQ, which makes the world's first drinkable ketones. HVMN stands for Health via Modern Nutrition, and in 2017, they launched version 1.0 of their drinkable ketones product. After landing a $6 million contract with the US Department of Defense to study how ketones could improve the performance of our special forces warriors, they launched version 2.0, called Ketone-IQ, in November 2021.

Ketones are likely a word that you've heard of. It's a type of energy that your body produces when you're in a state of ketosis, by breaking down fat. Everyone from Tim Ferris to Ben Greenfield has been raving about the benefits of ketosis for years. HVMN's innovation was creating the world's first drinkable ketones, which are ketones that can pass through your digestive system, which they brought to the market in 2017. And today, they're used by everyone from Navy SEALs to Tour de France cyclists, hedge fund investors, athletes, and executives around the world.

In this episode, we cover ketosis and ketones 101, including what ketones are, how they work, and why they're so helpful for boosting cognitive and physical performance. We compare and contrast ketones with sugar, covering everything from how ketones pass the blood brain barrier to why they provide energy with less oxidative stress. We dive into how drinkable ketones are used by the Navy SEALs and Operation Metabolic Dominance. And we discuss all the work that HVMN has done around bioengineering, manufacturing, and testing to produce their latest product, Ketone-IQ.

For more, explore the transcript of this episode.

As a listener — that’s you — you can try Ketone-iQ and save 10% off today. Simply go to HVMN.me/OutlierAcademy or use code OUTLIER at checkout.


Chapters

This episode is our definitive guide to metabolic health with ketones. In it we cover:

  • 00:00:00 – Introduction
  • 00:03:02 – Marathon running and the origin of HVMN
  • 00:08:47 – Health via modern nutrition
  • 00:10:51 – Ketones as a metabolic substrate
  • 00:15:32 – Energy from ketones vs. energy from glucose
  • 00:20:52 – How substrates work in the body
  • 00:29:08 – Operation Metabolic Dominance
  • 00:31:56 – HVMN.s $6 million contract with the Navy Seals
  • 00:36:08 – How ketones can improve performance in endurance sports
  • 00:49:07 – Iterating on the product and moving from petrochemicals to biochemicals
  • 00:59:00 – Ketones as an alcohol replacement in cocktails and more
  • 01:05:17 – Educating consumers is step one for growth

Listen to the episode on Apple Podcasts, Spotify, Overcast, Google Podcasts, Amazon Music, Castbox, Pocket Casts, Player FM, Podcast Addict, iHeartRadio, or on your favorite podcast platform. You can watch the interview on YouTube here.

Our Favorite Quotes

Here are a few ideas we'll be thinking about weeks and months from now:

  • “Your body makes ketones when you have low levels of circulating glucose, carbohydrates in general. It is a super efficient metabolic substrate.”
  • “It's not this black and white thing where you're completely normal and then one day you have diabetes. It's a decay function over time. It's something a lot of people should be thinking about.”
  • “A lot of people feel really sharp when they're eating low carb. They feel really sharp when they're doing an intermittent fast. They feel really sharp when they're on a run and they feel runners high. In all these contexts, they're inducing their body to elevate ketone levels.”

5 Ways to Dive Deeper

Selected Links

We covered a lot of ground in this interview. Here are links to the stories, articles, and ideas discussed:

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