#143 Kettle & Fire's Justin Mares | Identifying Trends, 5-Minute Mini Workouts, 6 To Dos Per Day, Favorite Books, and More

Justin Mares has a knack for identifying trends and building D2C businesses to own them—including Kettle & Fire, Perfect Keto, and Surely Wine. Learn how he identifies trends, why he focuses on just 6 tasks each day, how he gets in 25+ minutes of exercise with tiny 5-minute mini workouts during the day, and more.
Last updated
November 3, 2022
6
Min Read
00:00:00
00:00:00
1:24:02
More ways to listen to Outliers
Share

About the Guest

Justin Mares is a serial entrepreneur and angel investor. He’s the Founder of Kettle & Fire, Perfect Keto, and Surely Wine and a Venture Partner at Long Journey Ventures. His products are sold in more than 10,000 retail stores, and each of his companies does tens of millions of dollars in annual sales each year. He strives to make a dent in the problems with our food system and improve the trajectory of health in the United States.

Justinmares.com | Twitter | Newsletter

Chapters

Episode Guide

Justin Mares has a knack for identifying trends and building D2C businesses to own them—including Kettle & Fire, Perfect Keto, and Surely Wine. Learn how he identifies trends, why he focuses on just 6 tasks each day, how he gets in 25+ minutes of exercise with tiny 5-minute mini workouts during the day, and more.

“I’ve learned to appreciate that people systematically undervalue and write off things that are super weird or that they just don’t understand. So I look for areas where most people think that X has a probability of 10% and I think it’s really closer to 40-50%.” — Justin Mares

 Justin Mares’ Favorite Books

Justin shared his all-time favorite books including:

The Three-Body Problem by Cixin Liu

  • Set against the backdrop of China's Cultural Revolution, a secret military project sends signals into space to establish contact with aliens. An alien civilization on the brink of destruction captures the signal and plans to invade Earth. Meanwhile, on Earth, different camps start forming, planning to either welcome the superior beings and help them take over a world seen as corrupt, or to fight against the invasion. Justin Mares says of The Three-Body Problem, “It’s just utterly fascinating. It made me think in a different way.”

Buy it now: Print | eBook | Audiobook

The Company: A Short History of a Revolutionary Idea by John Micklethwait and Adrian Wooldridge

  • With apologies to Hegel, Marx, and Lenin, the basic unit of modern society is neither the state, nor the commune, nor the party; it is the company. From this bold premise, John Micklethwait and Adrian Wooldridge chart the rise of one of history’s great catalysts for good and evil. The authors reveal how innovations such as limitations on liability have permitted companies to rival religions and even states in importance, governing the flow of wealth and controlling human affairs–all while being largely exempt from the rules that govern our lives. Justin Mares loves The Company because, “I’m interested in what social technologies that can be created, invented, and promoted to address some of the challenges we face today.”

Buy it now: Print | eBook | Audiobook

Related Episodes

If you enjoyed this episode with Justin Mares—Founder of Kettle & Fire, Perfect Keto, and Surely Wine—don’t miss our other interviews with serial founders and entrepreneurs:

Searchable Transcript

For more, explore the transcript of this episode.

download-black
Enjoy reading this? Share it.
BE THE FIRST TO HEAR
Be the first to receive new articles and episodes as soon as they’re released.
Subscribe
FOLLOW DANIEL
Popular Articles
More
ds-arrow-right-orange
NEVER MISS A NEW EPISODE
Be the first to receive new episodes when they’re released. And get our favorite quotes, tools, and ideas from the latest episode.
You're in! Thanks for subscribing.
Hmm, something went wrong. Can you try again?
By subscribing, you agree to our privacy policy.