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21 min read IKEA: Breaking down IKEA's business model, strategic moat, economics, culture, origin story, and journey to €100 billion Daniel Scrivner Sharing what I learn studying history's greatest entrepreneurs and investors. Explore the best books, speeches, interviews, and letters with me. X Daniel Scrivner Daniel Scrivner Sharing what I learn studying history's greatest entrepreneurs and investors. Explore the best books, speeches, interviews, and letters with me. X Aug 7, 2025 • Business Breakdowns • IKEA • Ingvar Kamprad
