Infinite Games – Crafting a Business Narrative with Jessica Schaefer of Bevel and Acorns

Jessica Schaefer is Founder of Bevel, a strategic communications firm with a portfolio in fintech and venture capital, as well as CCO of Acorns. In this episode, Jessica and Daniel discuss building executive profiles, crafting a company narrative, and why PR is a smart investment.
Last updated
February 18, 2022
5
Min Read
Before founding Bevel, Jessica led strategic communications at Moody’s, Point72, and Acorns.
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“There is nothing worse than having somebody else tell your own story for you.” – Jessica Schaefer 

Jessica Schaefer (@JFran_PR) is Founder of Bevel, a strategic communications firm with a portfolio in fintech and venture capital. After serving as Assistant Vice President and Head of Marketing Communications at Moody’s Analytics, Jessica went on to lead media relations for Point72, a family office managing the assets of Steven A. Cohen. She currently manages Bevel while serving as Chief Communications Officer for Acorns.

To listen to Jessica's quick interview on habits, routines, and inspirations, click here.

For more, explore the transcript of this episode


Topics discussed with Jessica Schaefer

  • PR vs. strategic communication
  • Working with Steven Cohen and with Acorns
  • Working with companies from seed to IPO
  • Building executive profiles
  • How Bevel is changing the game
  • Crafting a narrative for a company
  • Controversy can be good
  • Recognizing media opportunities and crisis management
  • Why PR is a smart investment

Jessica Schaefer Resources

Learn More About This Topic

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The Five Biggest PR Blunders of 2021

Jessica and Daniel mentioned a few PR crises that we all can learn from including a few listed in this Bloomberg piece.

Infinite Games: Delian Asparouhov of Varda Space Industries on Problem Solving with Space Manufacturing

Jessica and Bevel are currently shifting focus to serving companies in the space industry; check out our interview with Delian Asparouhov, whose work in space manufacturing.

Branding And Public Relations: The Invisible Investments

Forbes dives into how branding and PR are important business investments.

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