“There is nothing worse than having somebody else tell your own story for you.” – Jessica Schaefer
Jessica Schaefer (@JFran_PR) is Founder of Bevel, a strategic communications firm with a portfolio in fintech and venture capital. After serving as Assistant Vice President and Head of Marketing Communications at Moody’s Analytics, Jessica went on to lead media relations for Point72, a family office managing the assets of Steven A. Cohen. She currently manages Bevel while serving as Chief Communications Officer for Acorns.
To listen to Jessica's quick interview on habits, routines, and inspirations, click here.
For more, explore the transcript of this episode.
Topics discussed with Jessica Schaefer
- PR vs. strategic communication
- Working with Steven Cohen and with Acorns
- Working with companies from seed to IPO
- Building executive profiles
- How Bevel is changing the game
- Crafting a narrative for a company
- Controversy can be good
- Recognizing media opportunities and crisis management
- Why PR is a smart investment
Jessica Schaefer Resources
- Connect with Jessica Schaefer: Twitter | Instagram | LinkedIn | Bevel
- Bain
- McKinsey
- Moody's
- Point72
- Steven Cohen
- Acorns
- WeWork
- Adam Neumann
- Acorns on the Today Show
- Elude
- The Shorty Awards
- Fortune
- TechCrunch
- Recode
- Peloton
- Robinhood
- Bill Gurley
- Benchmark
- Torch Capital
- Plaid
- Theranos
- Bevel, Books + Bourbon
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