Rachel Sanders of Rootine on Inventing the Future of Vitamins and Data Driven Health

Rachel Sanders is CEO and Co-founder of Rootine, a personalized micronutrient subscription service. In part one of this episode, Rachel and Daniel discuss data-driven health, how the vitamin and supplement industry is broken, and advice for founders.
Last updated
October 27, 2021
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Rachel Sanders started her career in investment banking before transitioning into the healthcare space.
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“Feedback's a gift. The worst thing that you can have as a founder is someone ghosting you or not telling you what's wrong or what's right. If you know what's wrong, you know where to focus and know where to fix.” – Rachel Sanders

Rachel Sanders (@rachelssanders) is CEO and Co-founder of Rootine, a personalized micronutrient subscription service. She started her career in investment banking at Raymond James before transitioning into the healthcare space. founding her first company, Patch Health. She then connected with her co-founder, Dr. Daniel Wallerstorfer, PhD, to create Rootine.

To listen to Rachel’s quick interview on her habits, routines, and inspirations, click here.

For more, explore the transcript of this episode


Chapters

  • Rachel's background and path to Rootine
  • The data-driven health space
  • How Rootine works
  • Important health data points
  • Why general multivitamins aren't a great choice
  • Why the vitamin and supplement industry is broken
  • On starting Rootine and receiving feedback
  • The ups and downs of being a founder
  • Advice for female founders

Links

Terminology

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